Doing business is a dream for many, but how many actually end up doing business of their dreams?
I am sharing points with you if you want to convert your dream of business into business of your dreams:-
1.Find equal opportunities. Don't be a victim of the survival-of-the-fittest technique. Make yourself marketable.
2.Get a life-changing business education. Feed your mental, emotional, physical and spiritual needs. No, this doesn't necessarily mean sitting in a college classroom. Get an education from life. 3.Latch onto friends who will pull you up, not push you down. Protect yourself from negative influences.
4.Find value in your network. The more people you can meet in business, the better.
5.Develop your most important business skill. Communicate, communicate and communicate.
6.Be a leader. Influence others by being a great teacher.
7.Don't work just for money. Work to build wealth, not money. Invest.
8.Live your dreams. First of all, make sure you have dreams. Then make them a reality.
You can be a successful businessperson and still make your dreams come true.
A little vacation to dream a dream, aspiration to see a dream come alive, perspiration to bring a dream alive, inspiration to share a dream, celebration to see a dream live forever.
About Me
- Rajesh Chandra
- Polyester Buttons Manufacturer, Embellishment Sourcing, Bulk SMS Marketing, Enterprise SMS Solutions, Web Solutions Provider, Trained Handwriting Analyst, Practising Grapho-Therapist and a Social Entreprenuer.
KSHAN
Kshan on Facebook
Monday, January 19, 2009
Thursday, January 15, 2009
Stop Caring!
The Secret to Happiness: Stop Caring ....
Our lives are inundated with practicality and productivity. We think that if there's no purpose to something, there's no point in doing it. In reality, the best things in life have no purpose.
We sacrifice our time and our sanity doing what we don't want to do, so at some future point we will create the freedom to do what we love. We seek happiness in things. We seek happiness in the acceptance of others, in material possessions, in social status. We even search for happiness in some future-promised afterlife. We sabotage ourselves and our entire lives because we fail to understand a very simple but easily overlooked fact.
The Search for Happiness is the Single Greatest Cause of Misery. You can't find something that's already there. Happiness exists now. Its not something you have to find. That's like trying to find your breath. It's the grasping of the mind that causes unhappiness. If you're not happy, it's because your mind doesn't allow you be happy. And the reason your mind doesn't let you be happy, is because you're stuck in the vicious cycle of productivity, judgment and purpose. That's not to say productivity is bad, or that doing things that have a purpose is wrong. It's basing the reason for your existence on them that causes so much anguish.
When we place our happiness solely in "getting" something, completing a certain number of tasks on our to-do list, or achieving a goal, we are fooling ourselves. We are like a rabbit with a carrot stick attached to our heads. We keep chasing the carrot, but we never get there. We never stop to think that it might be the chasing that's causing the problem. We are too distracted trying to find a better way to beat the game. As soon as we reach one level of success, we are hurrying to upgrade our search and move on to the next level of the chase. We never stop to think that it's not the failure to win the game that causes our grief, but the game itself.
We neglect to realize that sometimes the best way to solve a problem is to stop participating in the problem. Sometimes the best way to to solve a problem is to just stop caring.
Sometimes... The best way to solve the problem of not having a lot of cool friends is to stop caring about having cool friends. The smartest way to be happy with the place you live is to stop caring about living in a two storey house with a pool, a fireplace, central air and satellite TV.
The simplest way to be content with yourself is not to achieve greatness and praise, but to accept yourself fully for who you are now. The quickest route to happiness is to stop caring about finding happiness and to start being happiness.
By not caring, we immediately release ourselves of the grasping of the mind. But its not easy to stay in this mindset (the mind loves to grasp); its something we have to constantly cultivate.
Its especially difficult when our society tends to place more value on things, than on experiences. We value what we do more than how we feel. This is completely ridiculous when you think about it. Because the way you feel should be more important than anything else. Isn't the purpose of everything you do to feel good? Isnt the purpose of that new car, that promotion, or college degree to give you a feeling of accomplishment? Isnt that supposed to make you happy?
The problem with this is were basing our happiness on temporary things. Were deriving our joy from an achievement, or an attainment. This isnt true happiness; its an addiction. We get a short burst of endorphins to our bloodstream from our new TV, or new iPod, and then what happens? It disappears. It leaves us feeling empty and we begin looking for our next fix. Our advertising and consumer culture doesnt help this much. We are constantly bombarded with messages that we need this, or we need that. Incessantly, we hear: Buy this and it will solve your problem! If only we could solve that problem we may finally be happy. Wrong. Its not the problems that are the problem. I mean, buying a more efficient vacuum or sowing on that button you've been meaning to for seven years is great. You may feel a sense of achievement for a few moments or days. But you're still looking for happiness in a thing. Its the same with productivity. If only we could finish all of the things on our to-do list, could we be content. If only we could accomplish all of our goals, could we finally be gratified. This thinking is based on the illusion that you'll reach a certain point where everything is done. You finally made it! Theres nothing left in your inbox, all your projects are complete and your lifelong goals are achieved! Now you can rest easy.
But this point never seems to come, does it? Thats because there will always be things to do. There will always be challenges, because everything in life is constantly changing. If you reached a point in your life where you had no more problems, no more struggles, no more worries, life would stop. The game would end and there would be no point left in playing.
So what can we do about this? We Need to Stop Caring. That doesnt mean we stop trying to achieve our goals or striving for personal growth. It just means that we no longer base our happiness on fleeting, semi-permanent things. There are obviously some situations where not caring may have serious negative consequences (paying your rent). Excessive caring, however, is likely to make you miserable. The reason caring too much can be detrimental to your health, is you are so focused on the future. Your identity is too attached to outcomes. If something does, or doesnt go your way, it will likely have an enduring effect on your mood for the rest of the day.
Instead, we should base our happiness on permanent things. Things that dont change. Desires that dont shift from moment to moment. We choose to find our happiness in living. In life itself. In fact, we dont even need to find happiness. We can be happiness.
So stop searching. You cant find something thats already there.
Our lives are inundated with practicality and productivity. We think that if there's no purpose to something, there's no point in doing it. In reality, the best things in life have no purpose.
We sacrifice our time and our sanity doing what we don't want to do, so at some future point we will create the freedom to do what we love. We seek happiness in things. We seek happiness in the acceptance of others, in material possessions, in social status. We even search for happiness in some future-promised afterlife. We sabotage ourselves and our entire lives because we fail to understand a very simple but easily overlooked fact.
The Search for Happiness is the Single Greatest Cause of Misery. You can't find something that's already there. Happiness exists now. Its not something you have to find. That's like trying to find your breath. It's the grasping of the mind that causes unhappiness. If you're not happy, it's because your mind doesn't allow you be happy. And the reason your mind doesn't let you be happy, is because you're stuck in the vicious cycle of productivity, judgment and purpose. That's not to say productivity is bad, or that doing things that have a purpose is wrong. It's basing the reason for your existence on them that causes so much anguish.
When we place our happiness solely in "getting" something, completing a certain number of tasks on our to-do list, or achieving a goal, we are fooling ourselves. We are like a rabbit with a carrot stick attached to our heads. We keep chasing the carrot, but we never get there. We never stop to think that it might be the chasing that's causing the problem. We are too distracted trying to find a better way to beat the game. As soon as we reach one level of success, we are hurrying to upgrade our search and move on to the next level of the chase. We never stop to think that it's not the failure to win the game that causes our grief, but the game itself.
We neglect to realize that sometimes the best way to solve a problem is to stop participating in the problem. Sometimes the best way to to solve a problem is to just stop caring.
Sometimes... The best way to solve the problem of not having a lot of cool friends is to stop caring about having cool friends. The smartest way to be happy with the place you live is to stop caring about living in a two storey house with a pool, a fireplace, central air and satellite TV.
The simplest way to be content with yourself is not to achieve greatness and praise, but to accept yourself fully for who you are now. The quickest route to happiness is to stop caring about finding happiness and to start being happiness.
By not caring, we immediately release ourselves of the grasping of the mind. But its not easy to stay in this mindset (the mind loves to grasp); its something we have to constantly cultivate.
Its especially difficult when our society tends to place more value on things, than on experiences. We value what we do more than how we feel. This is completely ridiculous when you think about it. Because the way you feel should be more important than anything else. Isn't the purpose of everything you do to feel good? Isnt the purpose of that new car, that promotion, or college degree to give you a feeling of accomplishment? Isnt that supposed to make you happy?
The problem with this is were basing our happiness on temporary things. Were deriving our joy from an achievement, or an attainment. This isnt true happiness; its an addiction. We get a short burst of endorphins to our bloodstream from our new TV, or new iPod, and then what happens? It disappears. It leaves us feeling empty and we begin looking for our next fix. Our advertising and consumer culture doesnt help this much. We are constantly bombarded with messages that we need this, or we need that. Incessantly, we hear: Buy this and it will solve your problem! If only we could solve that problem we may finally be happy. Wrong. Its not the problems that are the problem. I mean, buying a more efficient vacuum or sowing on that button you've been meaning to for seven years is great. You may feel a sense of achievement for a few moments or days. But you're still looking for happiness in a thing. Its the same with productivity. If only we could finish all of the things on our to-do list, could we be content. If only we could accomplish all of our goals, could we finally be gratified. This thinking is based on the illusion that you'll reach a certain point where everything is done. You finally made it! Theres nothing left in your inbox, all your projects are complete and your lifelong goals are achieved! Now you can rest easy.
But this point never seems to come, does it? Thats because there will always be things to do. There will always be challenges, because everything in life is constantly changing. If you reached a point in your life where you had no more problems, no more struggles, no more worries, life would stop. The game would end and there would be no point left in playing.
So what can we do about this? We Need to Stop Caring. That doesnt mean we stop trying to achieve our goals or striving for personal growth. It just means that we no longer base our happiness on fleeting, semi-permanent things. There are obviously some situations where not caring may have serious negative consequences (paying your rent). Excessive caring, however, is likely to make you miserable. The reason caring too much can be detrimental to your health, is you are so focused on the future. Your identity is too attached to outcomes. If something does, or doesnt go your way, it will likely have an enduring effect on your mood for the rest of the day.
Instead, we should base our happiness on permanent things. Things that dont change. Desires that dont shift from moment to moment. We choose to find our happiness in living. In life itself. In fact, we dont even need to find happiness. We can be happiness.
So stop searching. You cant find something thats already there.
Wednesday, January 14, 2009
Hypnotic Handshake
The Hypnotic Handshake method is based on brief hypnosis.
Brief hypnosis is a less known format of hypnotizing, first initiated by Dr. Milton H. Erickson.
Erickson also taught the Hypnotic Handshake method based on the principles of brief hypnosis.
Brief hypnosis claims that most people enter trance (the hypnotic state of mind) and exit trance many times during the day.
One good example would be driving on the free way, while you're figuring out what to say to your boss about you being late again (for the 29th time this month). Not being aware completely to the road and to the driving activity, you still make it in one piece to the office. That's hypnosis.
Brief hypnosis starts with a rapid induction to get a person into trance.
Rapid induction is based on two key principles:
Rapid Induction Principle No. 1: Interrupt the auto-pilot
We are predictable creatures. Lift your right hand toward someone, say Hi, smile, and he will automatically lift his right hand to shake yours. Odd. He didn't even think about it, it happened automatically. It's the auto-pilot.
One of many automatic behaviors were known of doing without conscious decision.
If you interrupt an automatic behavior like this, you create an empty space, a query in the other persons mind, a brief window to the subconscious mind.
It takes less than a second for that window to close, so you'd better act fast.
Rapid Induction Principle No.2: Fill the blank
Now that the automatic pattern is missing, fill the blank quickly. The other person will follow if it's done immediately after the interruption, because our minds don't like voids. They want completion.
Do something that will restore the missing link. Use hypnotic language and fast pacing induction script while talking in your regular voice.
Now that you know the key principles of rapid induction in brief hypnosis, lets move on to show you the Hypnotic Handshake method:
Step 1: Interrupt the Auto Handshake
Lets say youre going to hypnotize John. John is a nice guy, but he deserves to be hypnotized and positively abused (meaning he will be happy during and after the session).
You meet John, smile at him, look him directly in the eyes and you lift your right hand toward him for a handshake. Now stay alert!
For the handshake interrupt, as Johns hand comes up, you form a cup with your thumb and first finger. Instead of meeting Johns right hand with yours, you put your hand in cup form under his hand that is coming to shake.
But then your hand goes back just a little bit, dont pull it way back, just an inch. The other hand goes behind the wrist so that it goes up. Just gently cup it and move his hand up in front of his eyes and say, Look!??
Thats an awesome interruption! John would never expect something like that!
Step 2: Pull him into hypnosis
In hypnosis, we don't ask people to relax and allow themselves to be hypnotized.
Dont get nervous now. Pull John into hypnosis. Here's how:
As you pass Johns hand in front of his eyes and say Look!, you point with your other hand toward his hand. Thats a new program.
John, look at your hand and nod when you notice the changing focus of your eyes, and as you notice it, see if you can take a deeper breath than the one you just had and as you notice the changing focus, thats right!
You may let your eyes stay close on the next thats the way,
I will let you know when you are ready to let your hand rest and go all the way down listen, can you hear all the sounds, arent they clearer?
And from here you can continue with deepeners or with hypnotic suggestions and make Johns shocking experience of hypnosis a pleasant one.
One warning: make sure your victim (cough client) is sitting on a chair and not standing up.
Oh, and another warning: remember to take John out of hypnosis when youre done!
Brief hypnosis is a less known format of hypnotizing, first initiated by Dr. Milton H. Erickson.
Erickson also taught the Hypnotic Handshake method based on the principles of brief hypnosis.
Brief hypnosis claims that most people enter trance (the hypnotic state of mind) and exit trance many times during the day.
One good example would be driving on the free way, while you're figuring out what to say to your boss about you being late again (for the 29th time this month). Not being aware completely to the road and to the driving activity, you still make it in one piece to the office. That's hypnosis.
Brief hypnosis starts with a rapid induction to get a person into trance.
Rapid induction is based on two key principles:
Rapid Induction Principle No. 1: Interrupt the auto-pilot
We are predictable creatures. Lift your right hand toward someone, say Hi, smile, and he will automatically lift his right hand to shake yours. Odd. He didn't even think about it, it happened automatically. It's the auto-pilot.
One of many automatic behaviors were known of doing without conscious decision.
If you interrupt an automatic behavior like this, you create an empty space, a query in the other persons mind, a brief window to the subconscious mind.
It takes less than a second for that window to close, so you'd better act fast.
Rapid Induction Principle No.2: Fill the blank
Now that the automatic pattern is missing, fill the blank quickly. The other person will follow if it's done immediately after the interruption, because our minds don't like voids. They want completion.
Do something that will restore the missing link. Use hypnotic language and fast pacing induction script while talking in your regular voice.
Now that you know the key principles of rapid induction in brief hypnosis, lets move on to show you the Hypnotic Handshake method:
Step 1: Interrupt the Auto Handshake
Lets say youre going to hypnotize John. John is a nice guy, but he deserves to be hypnotized and positively abused (meaning he will be happy during and after the session).
You meet John, smile at him, look him directly in the eyes and you lift your right hand toward him for a handshake. Now stay alert!
For the handshake interrupt, as Johns hand comes up, you form a cup with your thumb and first finger. Instead of meeting Johns right hand with yours, you put your hand in cup form under his hand that is coming to shake.
But then your hand goes back just a little bit, dont pull it way back, just an inch. The other hand goes behind the wrist so that it goes up. Just gently cup it and move his hand up in front of his eyes and say, Look!??
Thats an awesome interruption! John would never expect something like that!
Step 2: Pull him into hypnosis
In hypnosis, we don't ask people to relax and allow themselves to be hypnotized.
Dont get nervous now. Pull John into hypnosis. Here's how:
As you pass Johns hand in front of his eyes and say Look!, you point with your other hand toward his hand. Thats a new program.
John, look at your hand and nod when you notice the changing focus of your eyes, and as you notice it, see if you can take a deeper breath than the one you just had and as you notice the changing focus, thats right!
You may let your eyes stay close on the next thats the way,
I will let you know when you are ready to let your hand rest and go all the way down listen, can you hear all the sounds, arent they clearer?
And from here you can continue with deepeners or with hypnotic suggestions and make Johns shocking experience of hypnosis a pleasant one.
One warning: make sure your victim (cough client) is sitting on a chair and not standing up.
Oh, and another warning: remember to take John out of hypnosis when youre done!
Tuesday, January 13, 2009
The Thin Line of Love and Hate
It often seems a thin line between love and hate, and now scientists think they know why.
Brain scans of people shown images of individuals they hated revealed a pattern of brain activity that partly occurs in areas also activated by romantic love.
The linkage may account for why love and hate are so closely linked to each other in life.
Results show that there is a unique pattern of activity in the brain in the context of hate.
In their study, the researchers showed 17 men and women pictures of someone the volunteers said they hated along with three familiar, neutral faces. The hated individuals were all former lovers or work rivals, except for one famous politician.
The brain scans identified a pattern of activity in different areas of the brain the researchers called a "hate circuit" that switched on when people saw faces they despised, the researchers said.
"As far as we can determine, it is unique to the sentiment of hate even though individual sites within it have been shown to be active in other conditions that are related to hate," the researchers wrote.
The so-called hate circuit includes structures in the cortex and the sub-cortex and represented a pattern distinct from emotions such as fear, threat and danger.
One part of the brain that switched on was an area considered critical in predicting other people's actions, something that is likely key when confronting a hated person, the researchers said.
The brain activity also occurred in the putamen and insula, two areas activated when people viewed the face of a loved person. Scientists have linked the regions to aggressive action and distressing situations.
But there were important differences as well. A bigger part of the cerebral cortex -- an area linked to judgment and reasoning -- de-activates with love compared to hate.
While both emotions are all-consuming passions, it may be that people in love are often less critical and judgmental about their partner but need to maintain their focus when dealing with a hated rival, the researchers said.
It is more likely that in the context of hate, the hater may want to exercise judgment in calculating moves to (cause) harm.
Brain scans of people shown images of individuals they hated revealed a pattern of brain activity that partly occurs in areas also activated by romantic love.
The linkage may account for why love and hate are so closely linked to each other in life.
Results show that there is a unique pattern of activity in the brain in the context of hate.
In their study, the researchers showed 17 men and women pictures of someone the volunteers said they hated along with three familiar, neutral faces. The hated individuals were all former lovers or work rivals, except for one famous politician.
The brain scans identified a pattern of activity in different areas of the brain the researchers called a "hate circuit" that switched on when people saw faces they despised, the researchers said.
"As far as we can determine, it is unique to the sentiment of hate even though individual sites within it have been shown to be active in other conditions that are related to hate," the researchers wrote.
The so-called hate circuit includes structures in the cortex and the sub-cortex and represented a pattern distinct from emotions such as fear, threat and danger.
One part of the brain that switched on was an area considered critical in predicting other people's actions, something that is likely key when confronting a hated person, the researchers said.
The brain activity also occurred in the putamen and insula, two areas activated when people viewed the face of a loved person. Scientists have linked the regions to aggressive action and distressing situations.
But there were important differences as well. A bigger part of the cerebral cortex -- an area linked to judgment and reasoning -- de-activates with love compared to hate.
While both emotions are all-consuming passions, it may be that people in love are often less critical and judgmental about their partner but need to maintain their focus when dealing with a hated rival, the researchers said.
It is more likely that in the context of hate, the hater may want to exercise judgment in calculating moves to (cause) harm.
You Are Your Customer
It is mind-boggling to see most copywriters, marketers and entrepreneurs desperately search for the best approach to communicate or market a written message to their customers. What's even more baffling is that many of them have to search for the best way to motivate prospects to buy their product and services, instead of first understanding what unconsciously motivates them to act. And the most obvious tools are staring at you right in the face, it is the unconscious psychological devices or the thinking habits of every brain on the face of the planet earth.
Unconscious psychological devices are motivations of the mind that are embedded deep within a person's brain, and require a simple push button trigger to activate an automatic response action from their brain in the form of placing an order, a request for more information (generating leads), and/or a phone call or visit to the store or other place of business. The concept of mind control has always been irresistible to copywriters, salespeople, marketers and entrepreneurs.
Why? Obviously, it gives the person, who knows these psychological devices, the privileged benefits to push button automatic fortunes. If you are a writer, or in business or in the marketing arena who is willing to learn, read on:
1. Story- Everyone loves a good story: There's a magic that happens when you tell a story.
The reader or listener has to become part of the story, in order to make sense of it. This is where you get them to FEEL, and almost realistically experience in their imaginations, what you're telling them. Unconsciously, this creates a memory and it is harder to forget. Finally, it helps you create a bond with your prospect.
Application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service.
2. Time Distortion: Pretending they already want to own this product. Basically, what you are doing is pacing their thoughts into future, as if they are holding your product or service in their hands.
Application: Use simple descriptive phrases that initiate a sense or touch response, and it instills in the mind of your prospects that they already own it. They will begin to imagine the benefits of doing so all on their own. Like, flipping through the pages of books that you sell, using this neat electronic gadget (pushing the buttons, twisting knobs etc) as in cars, boats, anything. Just get in and drive it, grab the wheel.
3. Credibility To Project Authority: Make what you say believable, and nothing outrageous.
Who is backing your message? Do you have happy buyers of your products or services? What do they have to say? Put that in your message. Show them experts endorse your products. Credibility instills what you are saying is true, period. Just give proof.
Application: Ask your customers for testimonials, even if you have to ethically bribe them for one. Offer a free sample, bonus, or report. Simply put, the more credibility you create for you and your product or service, the more believable the message becomes, and the less resistance they have when it comes to make a buying decision.
4. Urgency To Act Now: Even if your sales message is emotionally driven and powerful, making them feel the want to buy, place a sense of urgency to reinforce them to buy it now, and to not wait, period. Limited offers, supplies that won't last, this deal won't last long. No matter how powerful your sales message is, if they get away after so long, the feeling and their buying decision erodes away their desire to buy now, until its gone.
Application: Come up with a compelling reason to get your prospect to feel so compelled its absolutely necessary they must buy it now, because its urgent. Maybe use fear of loss.
5. I Gave It To You Free, You're Guilty To Create The Return Effect: Ever get an offer in the mail of a free sample of a product? Ever go to a website and get 3 free chapters of a book?
Giving something to someone for free creates guilt, the feeling to give back. If your friend buys you dinner, you might feel the need to buy it next time. Its human nature. When something is given, the desire to give back is created.
Application: Give away a free sample or report for free. Make sure it is something of real value.
After, suggest that you've given them something and how they're one tough nut to crack, because you've given them something for free, and you haven't heard back from them. Sit back, and watch them buy.
6. Commit and remain Consistent To Create Long-Term Friendships: You've won the customers trust once you've established the first sale, and once they're happy, make them happy again,
and again. Buy something from the television and you're almost always asked to buy more, its simple. Then, two months later, another offer from that same company rings on your phone in the other room, or the offer is waiting in your mail box when you get home. Normally, being a much higher priced product or service. Why not ask? You're obviously qualified.
Application: If they buy once, get them to buy again and again. If you sell information of memberships, sell all the tools and products that the membership consists of (improving your golf game, membership website that sells golf clubs, balls, clothing, shoes etc.) If you sell them a book, sell them a home study course thats more expensive.
7. Curiosity To Keep Your Prospect Tuned In: Early in your sales presentation, promise what will happen when they finish and complete your sales presentation, and keep them curious.
Curiosity is a powerful tool you can use to keep your prospect in suspense, and to search out the answers to satisfy that strong desire to fill in the missing information. Leave out certain information in your benefits that trigger the thought "What will happen if?"
Application: Instill and arouse curiosity early in your sales presentation to cause your prospect to want to complete your message (i.e. tell them there's a misspelled word in your sales copy, and if they can find it, they get a special deal. Ask them if they want compelling benefit, and tell them they'll find the answer as they continue to read, or pay attention to you.
As you've probably noticed, it's infinitely more powerful to apply these psychological devices in your presentation when you realize they all open the flood gates of a person's brain, and deliver compelling emotions and complex thoughts and meaning. Anyone who comes across one of these seven applications will undergo the spell of this covert influence because it sparks response below a persons surface awareness.
So, the only question to ask yourself is:
Are you going to use them? To find out, simply go through the following checklist, and count the
number of items that apply to you:
1. You want more sales
2. You're willing to look through your sales presentation making sure
each of these devices are applied
3. You prefer to use powerful knowledge over just knowing it
4. You want more power in your ability to influence others on undetectable brain levels
5. You are curious and interested in creating more powerful unconscious influence
6. Covert persuasion and influence doesn't scare you and you'll use it to your advantage in ethical and judicious ways
7. You are willing to sit down and brainstorm how you can apply these psychological devices to your sales presentations, even if only applying one device a day, because you know it'll bring your more sales, and consequently, profits.
If at least 5 of the 7 above statements are true for you, then you're ready to use the most powerful form of undetectable communication that exists today. This is the best time to break into the covert persuasion and influence segment of communication.
Unconscious psychological devices are motivations of the mind that are embedded deep within a person's brain, and require a simple push button trigger to activate an automatic response action from their brain in the form of placing an order, a request for more information (generating leads), and/or a phone call or visit to the store or other place of business. The concept of mind control has always been irresistible to copywriters, salespeople, marketers and entrepreneurs.
Why? Obviously, it gives the person, who knows these psychological devices, the privileged benefits to push button automatic fortunes. If you are a writer, or in business or in the marketing arena who is willing to learn, read on:
1. Story- Everyone loves a good story: There's a magic that happens when you tell a story.
The reader or listener has to become part of the story, in order to make sense of it. This is where you get them to FEEL, and almost realistically experience in their imaginations, what you're telling them. Unconsciously, this creates a memory and it is harder to forget. Finally, it helps you create a bond with your prospect.
Application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service.
2. Time Distortion: Pretending they already want to own this product. Basically, what you are doing is pacing their thoughts into future, as if they are holding your product or service in their hands.
Application: Use simple descriptive phrases that initiate a sense or touch response, and it instills in the mind of your prospects that they already own it. They will begin to imagine the benefits of doing so all on their own. Like, flipping through the pages of books that you sell, using this neat electronic gadget (pushing the buttons, twisting knobs etc) as in cars, boats, anything. Just get in and drive it, grab the wheel.
3. Credibility To Project Authority: Make what you say believable, and nothing outrageous.
Who is backing your message? Do you have happy buyers of your products or services? What do they have to say? Put that in your message. Show them experts endorse your products. Credibility instills what you are saying is true, period. Just give proof.
Application: Ask your customers for testimonials, even if you have to ethically bribe them for one. Offer a free sample, bonus, or report. Simply put, the more credibility you create for you and your product or service, the more believable the message becomes, and the less resistance they have when it comes to make a buying decision.
4. Urgency To Act Now: Even if your sales message is emotionally driven and powerful, making them feel the want to buy, place a sense of urgency to reinforce them to buy it now, and to not wait, period. Limited offers, supplies that won't last, this deal won't last long. No matter how powerful your sales message is, if they get away after so long, the feeling and their buying decision erodes away their desire to buy now, until its gone.
Application: Come up with a compelling reason to get your prospect to feel so compelled its absolutely necessary they must buy it now, because its urgent. Maybe use fear of loss.
5. I Gave It To You Free, You're Guilty To Create The Return Effect: Ever get an offer in the mail of a free sample of a product? Ever go to a website and get 3 free chapters of a book?
Giving something to someone for free creates guilt, the feeling to give back. If your friend buys you dinner, you might feel the need to buy it next time. Its human nature. When something is given, the desire to give back is created.
Application: Give away a free sample or report for free. Make sure it is something of real value.
After, suggest that you've given them something and how they're one tough nut to crack, because you've given them something for free, and you haven't heard back from them. Sit back, and watch them buy.
6. Commit and remain Consistent To Create Long-Term Friendships: You've won the customers trust once you've established the first sale, and once they're happy, make them happy again,
and again. Buy something from the television and you're almost always asked to buy more, its simple. Then, two months later, another offer from that same company rings on your phone in the other room, or the offer is waiting in your mail box when you get home. Normally, being a much higher priced product or service. Why not ask? You're obviously qualified.
Application: If they buy once, get them to buy again and again. If you sell information of memberships, sell all the tools and products that the membership consists of (improving your golf game, membership website that sells golf clubs, balls, clothing, shoes etc.) If you sell them a book, sell them a home study course thats more expensive.
7. Curiosity To Keep Your Prospect Tuned In: Early in your sales presentation, promise what will happen when they finish and complete your sales presentation, and keep them curious.
Curiosity is a powerful tool you can use to keep your prospect in suspense, and to search out the answers to satisfy that strong desire to fill in the missing information. Leave out certain information in your benefits that trigger the thought "What will happen if?"
Application: Instill and arouse curiosity early in your sales presentation to cause your prospect to want to complete your message (i.e. tell them there's a misspelled word in your sales copy, and if they can find it, they get a special deal. Ask them if they want compelling benefit, and tell them they'll find the answer as they continue to read, or pay attention to you.
As you've probably noticed, it's infinitely more powerful to apply these psychological devices in your presentation when you realize they all open the flood gates of a person's brain, and deliver compelling emotions and complex thoughts and meaning. Anyone who comes across one of these seven applications will undergo the spell of this covert influence because it sparks response below a persons surface awareness.
So, the only question to ask yourself is:
Are you going to use them? To find out, simply go through the following checklist, and count the
number of items that apply to you:
1. You want more sales
2. You're willing to look through your sales presentation making sure
each of these devices are applied
3. You prefer to use powerful knowledge over just knowing it
4. You want more power in your ability to influence others on undetectable brain levels
5. You are curious and interested in creating more powerful unconscious influence
6. Covert persuasion and influence doesn't scare you and you'll use it to your advantage in ethical and judicious ways
7. You are willing to sit down and brainstorm how you can apply these psychological devices to your sales presentations, even if only applying one device a day, because you know it'll bring your more sales, and consequently, profits.
If at least 5 of the 7 above statements are true for you, then you're ready to use the most powerful form of undetectable communication that exists today. This is the best time to break into the covert persuasion and influence segment of communication.
Sunday, January 11, 2009
To Invest Or Not To Invest ?
In the last few years, the lure of making a fast buck in share market has been generating wave after wave of enthusiastic investors, despite the fact that not many can ride the wave or even stay afloat.
That applies to individuals and companies alike, not to mention investor forums mushrooming across the country.
Those who have invested in 2007 and were expecting decent, if not high returns, continued to hold on to their investments through first half of 2008. Only to find the value of their investments reduced to almost 1/4th of the principal amount.
As if on cue, the property and precious metals, too came sliding down right after to seal the fate of many investors.
People who offer tips or ideas to make a fast buck, have already benefitted from the rise, so by the time a new investor jumps into the market, the rising market is on its way down.
Even losers offer short cuts or rather experiment with formulas on newcomers to see whether he can make it, even if they couldn't.
However, no tips or tricks from any sources, however expert or highly authorised, could reduce or sustain the cascading effect and the Midas Touch had an adverse effect on the country's economy.
Economy crisis has happened, is happening and will happen irrespective of the age or the era i.e.industrial age, technology age, information age, etc.
The only possible advantage in this information age, provided government realises or has time to even think about it, is ensuring constant verified flow of information from trusted sources will subside the flow of crisis faster and a reversal of fortunes can be expected.
Election promises are full of facilities and amenities for the poor or underprivileged, and the importance of tutoring or mentoring the investors who play a vital role in providing hard-earned money to fulfill those promises are plainly forgotten, not even considered.
The best way to change the system is to change yourself.
Rome was not built in a day, and no investor can learn the basics of share market trading in a day.
Investors, existing and proposed, should invest their time and money in educating themselves about working of cash flow in investing and finance industry, they would rather follow the long-lasting rules and guidelines of the market and not momentary tips.
That applies to individuals and companies alike, not to mention investor forums mushrooming across the country.
Those who have invested in 2007 and were expecting decent, if not high returns, continued to hold on to their investments through first half of 2008. Only to find the value of their investments reduced to almost 1/4th of the principal amount.
As if on cue, the property and precious metals, too came sliding down right after to seal the fate of many investors.
People who offer tips or ideas to make a fast buck, have already benefitted from the rise, so by the time a new investor jumps into the market, the rising market is on its way down.
Even losers offer short cuts or rather experiment with formulas on newcomers to see whether he can make it, even if they couldn't.
However, no tips or tricks from any sources, however expert or highly authorised, could reduce or sustain the cascading effect and the Midas Touch had an adverse effect on the country's economy.
Economy crisis has happened, is happening and will happen irrespective of the age or the era i.e.industrial age, technology age, information age, etc.
The only possible advantage in this information age, provided government realises or has time to even think about it, is ensuring constant verified flow of information from trusted sources will subside the flow of crisis faster and a reversal of fortunes can be expected.
Election promises are full of facilities and amenities for the poor or underprivileged, and the importance of tutoring or mentoring the investors who play a vital role in providing hard-earned money to fulfill those promises are plainly forgotten, not even considered.
The best way to change the system is to change yourself.
Rome was not built in a day, and no investor can learn the basics of share market trading in a day.
Investors, existing and proposed, should invest their time and money in educating themselves about working of cash flow in investing and finance industry, they would rather follow the long-lasting rules and guidelines of the market and not momentary tips.
Labels:
investing
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